Tuesday, 6 September 2011

Supermarket strategies - follow up

follow up from the Cooperative Supermarket on placing high gluten bread flour in the Free From section:

Thank you for your recent enquiry regarding the Free From section at the Co-operative store in Pershore. May I apologise for any inconvenience caused to you by this.

I have spoken to the store manager who has advised that the product should not have been ranged in this area and it has been placed in the wrong section and has now removed this from the free from department.

Thank you for bringing this to our attention and if I can be of any further assistance then do not hesitate to contact me directly.

Commercial Support

Laura Brookes
Customer Relations Officer

Telephone: 0800 0686727
Facsimile: 0161 827 6604

It is interesting that there is nothing here about how they decide where to put products or why the  local store persistently says that they don't have a choice about where they shelve things.

I would like to do a piece of investigative journalism about shelving strategies - it is a very difficult issue.  Do you, for example, put the fresh gf bread in with the bread, so increasing the chances of wheat reducers buying it, or in the free from section as people who are very gluten intolerant hate to even walk down the bakery aisle let alone touch the produce.

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